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The CPM difference is still impressive.
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Everyone used to call TikTok Ads the "cheap Facebook Ads." In 2026, that's still partly true but things have changed.
The Good News...
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Facebook Ads definitely feel like trial and error at first. No tutorial really prepares you for that first “nothing is working” moment.
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I want to share this because most Facebook Ads content falls into two extremes:
Either it looks too easy (“just scale to 6 figures!”)...