I completely agree with your point about buying potential instead of current earnings. That's a mindset shift many beginners don't immediately understand.
Conversion tracking should honestly be the first thing anyone sets up before launching ads. Without it, you're basically guessing where your money is going.
Freelance writing is a smart choice because it solves an existing problem instead of hoping customers magically appear. Wishing you the best over the next 90 days.
The 15-minute call is something I completely agree with. You can learn more about someone's communication skills in a short conversation than from dozens of written messages.