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Diwali Paid Media Campaigns: How to Maximize ROI During India’s Biggest Shopping Season

Introduction Every year, Diwali becomes the biggest shopping season in India, with consumers spending billions across e-commerce, fashion, electronics, home décor, and gifting. For startups and brands, this period is a goldmine—but only if campaigns are planned strategically. With the… Read More »Diwali Paid Media Campaigns: How to Maximize ROI During India’s Biggest Shopping Season

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Storytelling Isn’t Soft It’s Strategic: Why We Remember Stories More Than Essays

In marketing, business, and leadership, “storytelling” often gets brushed off as the soft, fluffy stuff. You know, the warm-and-fuzzy brand videos, emotional campaigns, or inspirational founder quotes. But here’s the truth: Storytelling isn’t soft. It’s strategic.And it’s one of the… Read More »Storytelling Isn’t Soft It’s Strategic: Why We Remember Stories More Than Essays