- Jul 2, 2026
- 5
- 15
I’ve been wondering about this lately because blogging seems very different from what it was a few years ago.
Back then, starting a blog felt like one of the easiest ways to build an audience, get traffic from Google, and eventually make some money through ads or affiliate marketing. Today, we have AI search, short-form videos, YouTube, Reddit, social media, newsletters, and a dozen other ways for people to consume information.
So, is blogging still worth the effort in 2026?
Personally, I think it is but the old approach to blogging probably isn't.
Publishing 50 generic articles targeting random keywords and waiting for Google traffic doesn't seem like a great strategy anymore. There is simply too much content competing for attention, and AI-generated articles have made the internet even more crowded.
What seems to work better is having something genuinely useful to say.
A blog can still be valuable if you're sharing personal experience, testing products yourself, documenting a project, explaining something from your own expertise, or providing information that isn't just another rewritten version of what already exists online.
There’s also something different about owning a website compared with relying entirely on a social platform. Your Instagram, TikTok, or YouTube audience is still ultimately tied to someone else's platform. A website gives you a place that you control and can connect with email lists, products, affiliate offers, services, or other revenue streams.
I also think blogging is becoming more about building trust rather than simply chasing traffic.
For example, I would much rather read a smaller blog where the author has actually used the product they're reviewing than a huge site publishing dozens of generic AI-written reviews every day.
That doesn't mean every blog will succeed. The days of throwing up a few hundred articles and expecting passive income are probably much harder than they used to be.
But if you treat a blog as a long-term asset rather than a quick traffic machine, I still see plenty of potential.
Maybe blogging isn't dying.
Maybe we're just moving away from “write more content” toward “create something worth reading.”
Curious what everyone else thinks are you still starting or maintaining blogs in 2026, or have you moved completely toward social media, video, newsletters, or other platforms?
Back then, starting a blog felt like one of the easiest ways to build an audience, get traffic from Google, and eventually make some money through ads or affiliate marketing. Today, we have AI search, short-form videos, YouTube, Reddit, social media, newsletters, and a dozen other ways for people to consume information.
So, is blogging still worth the effort in 2026?
Personally, I think it is but the old approach to blogging probably isn't.
Publishing 50 generic articles targeting random keywords and waiting for Google traffic doesn't seem like a great strategy anymore. There is simply too much content competing for attention, and AI-generated articles have made the internet even more crowded.
What seems to work better is having something genuinely useful to say.
A blog can still be valuable if you're sharing personal experience, testing products yourself, documenting a project, explaining something from your own expertise, or providing information that isn't just another rewritten version of what already exists online.
There’s also something different about owning a website compared with relying entirely on a social platform. Your Instagram, TikTok, or YouTube audience is still ultimately tied to someone else's platform. A website gives you a place that you control and can connect with email lists, products, affiliate offers, services, or other revenue streams.
I also think blogging is becoming more about building trust rather than simply chasing traffic.
For example, I would much rather read a smaller blog where the author has actually used the product they're reviewing than a huge site publishing dozens of generic AI-written reviews every day.
That doesn't mean every blog will succeed. The days of throwing up a few hundred articles and expecting passive income are probably much harder than they used to be.
But if you treat a blog as a long-term asset rather than a quick traffic machine, I still see plenty of potential.
Maybe blogging isn't dying.
Maybe we're just moving away from “write more content” toward “create something worth reading.”
Curious what everyone else thinks are you still starting or maintaining blogs in 2026, or have you moved completely toward social media, video, newsletters, or other platforms?