[KristinMooney]

I've learned that patience and testing have to work together. You don't want to kill an ad after a tiny amount of data, but you also don't want to keep spending money indefinitely on something that's clearly underperforming. Finding that balance took me quite a while.

 

[jlynn599]

I've learned that patience and testing have to work together. You don't want to kill an ad after a tiny amount of data, but you also don't want to keep spending money indefinitely on something that's clearly underperforming. Finding that balance took me quite a while.

okayy

 

[AshleyRussell]

My biggest mistake was changing campaigns too quickly. I'd see a few bad numbers and immediately start editing everything. Eventually I realized I wasn't giving myself enough data to understand what was actually working.