[ChristopherDay]

Hey guys, this is my first post here, so hoping someone can point me in the right direction.

I’ve been running a PPC campaign and I’m getting around 30–45 leads a day, which sounds pretty decent. The issue is that when I actually contact them, a lot of them aren’t serious or just don’t seem like the right type of customer.

So now I’m wondering where I should start looking. Could it be my keyword targeting? Maybe the landing page or ad copy is attracting the wrong people?

If anyone has dealt with this before, what did you check first to improve the quality of your leads?

 

[jgarcia]

I’d start with the search terms report before changing the landing page. It can show you exactly what people searched before clicking your ad. You may find that some of the traffic has nothing to do with your ideal customer.

 

[tle782]

30–45 leads a day is a good volume, but lead quality matters more than the number. I’d check the keywords first, especially broad-match terms. Then look at which keywords are actually producing qualified leads, not just form submissions.

 

[SaraJackson]

I had almost the same issue with one of my campaigns. The ads were getting plenty of leads, but most were just browsing. Once I added negative keywords and made the ad copy more specific, the lead count dropped a little but the quality improved noticeably.

 

[Shirleyross]

Don’t immediately assume the landing page is the problem. Look at the entire path: search query → ad → landing page → form → sales call. Sometimes the wrong people are entering at the keyword level, so fixing the landing page won’t solve the root problem.

 

[jtaylor]

I've been in this situation, and honestly, I wouldn't worry too much about having to reduce the lead count. When I cleaned up one of my campaigns, my daily leads went down, but my sales went up. That was when I realized that the goal isn't to collect as many leads as possible. It's to attract the right people.

 

[epaul]

The number of leads can be misleading. I’d rather have 15 genuinely interested prospects than 40 people who just clicked because the ad sounded interesting.

 

[bpage457]

I'd also compare the good leads with the bad ones instead of looking only at the bad ones. What keywords did your best customers use? Where were they located? What device did they use? Those similarities can give you a much better idea of what to target.

 

[eturner451]

Negative keywords were probably one of the first things I'd check. They can prevent your ads from appearing for searches that look related but have no real commercial value.

 

[DeborahEvans]

I would check your search terms before anything else. You might be surprised by the searches triggering your ads. Add negatives for irrelevant searches and keep an eye on the terms that repeatedly generate poor leads.

 

[mbarnes893]

One thing that helped me was making the ad qualify people before they clicked. Instead of trying to get the highest possible click-through rate, I made the offer and requirements clearer. Fewer people clicked, but the people who did were much more relevant.

 

[DanielUnderwood]

Hey guys, this is my first post here, so hoping someone can point me in the right direction.

I’ve been running a PPC campaign and I’m getting around 30–45 leads a day, which sounds pretty decent. The issue is that when I actually contact them, a lot of them aren’t serious or just don’t seem like the right type of customer.

So now I’m wondering where I should start looking. Could it be my keyword targeting? Maybe the landing page or ad copy is attracting the wrong people?

If anyone has dealt with this before, what did you check first to improve the quality of your leads?

yes for me too

 

[SharonAcevedo]

I’d look at your conversion tracking too. Are you counting every form submission as a conversion? If yes, Google may be optimizing toward cheap leads instead of good leads. If possible, feed qualified leads or sales back into the campaign.

 

[ElizabethJordan52]

Check your keywords and landing page together. If the keyword is very broad but the landing page talks about a specific service, you can end up attracting people who aren't really looking for what you offer.

 

[Tracysantana]

Negative keywords would be one of my first checks. Sometimes a campaign looks great on paper because you have lots of conversions, but the actual search terms tell a completely different story.

 

[NicholasCox5]

I’d also review the form itself. If it only asks for a name, email and phone number, almost anyone can submit it. Adding one or two useful qualifying questions can reduce junk leads without making the form too difficult.

 

[abarnett889]

I went through something similar and initially blamed my landing page. Turns out the bigger problem was my keyword targeting. I was targeting terms that sounded relevant but had a lot of informational traffic. Once I focused on higher-intent searches, things improved.

 

[ChristopherDay]

I've been in this situation, and honestly, I wouldn't worry too much about having to reduce the lead count. When I cleaned up one of my campaigns, my daily leads went down, but my sales went up. That was when I realized that the goal isn't to collect as many leads as possible. It's to attract the right people.

very hard situation

 

[AshleyGomez74]

Look at your best customers and compare them with the leads you're getting. Are they searching the same types of keywords? If not, that can give you a pretty clear direction on what needs changing.

 

[JeffreyRodriguez4]

I'd avoid changing everything at once. Check the search terms first, make a small negative keyword list, then monitor the results. After that, test the ad copy or landing page. Otherwise you won't know what actually made the difference.