- Jul 2, 2026
- 5
- 32
I’m trying to understand how much I should realistically spend on PPC ads when starting a campaign.
Is it better to begin with a small daily budget and increase it based on results, or set a larger budget from the beginning? I’d also like to know how others decide their PPC budget based on CPC, leads, conversions, and expected ROI. What approach has worked best for you?
Is it better to begin with a small daily budget and increase it based on results, or set a larger budget from the beginning? I’d also like to know how others decide their PPC budget based on CPC, leads, conversions, and expected ROI. What approach has worked best for you?