- Jun 24, 2026
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Back in 2023, I wrote a simple comparison article between two email marketing tools I had personally used. The post compared ConvertKit vs. MailerLite and shared my honest experience with both. I wasn't trying to sell I was trying to help people make the right choice. That turned out to be the reason it performed so well.
Biggest Lesson
One well-researched comparison or review article can outperform dozens of general blog posts. Focus on helping people make buying decisions with honest, experience-based content, and the affiliate income often follows naturally.
Why It Worked
- People searching comparison keywords are usually ready to buy, making them ideal for affiliate content.
- Instead of saying "both are great," I gave a clear recommendation based on different user needs.
- Since both products had affiliate programs, readers could choose the one that suited them and I could earn either way.