I’ve worked on LinkedIn marketing from both the content and lead-generation side. My usual approach is to first understand the business, ideal customer, offer, and current LinkedIn presence. From there, I’d optimize the profile, create a simple content plan, identify the right audience, and build targeted outreach that feels personal rather than automated. I also like tracking actual conversations and leads instead of focusing only on likes or follower growth. If you share a little more about your goals, I’d be happy to discuss how I’d approach it.