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I’m looking for a freelance SEO specialist to help improve the organic traffic and visibility of a website.

I’m mainly looking for someone with experience in keyword research, on-page SEO, technical SEO, and link-building strategies.

I’d prefer to work with someone who can show previous results or examples of websites they have worked on.

If you’ve hired an SEO freelancer before, what should I check before choosing the right person?

Also, how do you usually decide between freelancers when their pricing and services are quite different?

Would appreciate any recommendations or hiring tips.
 
I’d definitely look at previous results before hiring anyone. Ask what their role was in those projects and what they actually changed. Some freelancers show impressive websites but may not have been responsible for the SEO work.
 
For me, communication would be almost as important as technical skills. SEO takes time, so I’d want someone who can explain what they’re doing without hiding behind complicated terminology.
 
I usually compare freelancers based on the work included in their package. One person may charge more but provide much more work.
 
I usually compare freelancers based on the work included in their package. One person may charge more but provide much more work.
True. The cheapest package isn't always the best value.
For me, communication would be almost as important as technical skills. SEO takes time, so I’d want someone who can explain what they’re doing without hiding behind complicated terminology.
I would also consider communication before making a decision. SEO involves ongoing work, testing, and adjustments. A good freelancer should explain the strategy, share progress, discuss problems, and answer questions without making everything sound complicated.
I’d definitely look at previous results before hiring anyone. Ask what their role was in those projects and what they actually changed. Some freelancers show impressive websites but may not have been responsible for the SEO work.
Good point.
 
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