[mlindsey891]

I’m wondering if Bing Ads, now Microsoft Advertising, is still worth testing in 2026.

Google Ads gets most of the attention, but I still see people saying that Bing can work surprisingly well for certain niches, especially where the competition is lower.

I’m thinking about testing it myself, but before spending money, I’d like to hear from people who are actually running campaigns right now.

Is anyone here still making consistent profit with Bing Ads?

What types of niches or campaigns have worked best for you?

Also curious if you’re using Bing mainly for lead generation, affiliate offers, ecommerce, or something else.

Would be great to hear some real experiences from people running it in 2026.

 

[tgarcia490]

I’m still testing Bing Ads and I think it’s worth trying, especially when Google is too competitive. The volume is smaller, but the clicks can be cheaper.

 

[Tienweinbach]

I used Bing for a small campaign last year and was surprised by the results. It wasn’t huge volume, but the traffic converted better than I expected.

 

[psmith]

I think Bing is one of those platforms that people ignore because Google is the obvious choice. Depending on the niche, that can actually be an advantage.

 

[Cynthiaruiz]

I’ve had better results with Bing for some older audiences. The traffic quality was decent and the CPC was much lower than Google in my case.

 

[vwatkins]

Still worth testing in my opinion. I wouldn’t move a whole campaign there immediately, but running a small test budget can tell you pretty quickly if your niche works.

 

[wfarrell150]

I tried Bing mainly because Google CPCs were getting too expensive. The traffic was lower, but I was able to get enough conversions to make the numbers interesting.

 

[sschroeder754]

For me, Bing worked better for lead generation than for some of the affiliate campaigns I tested. The results can vary a lot depending on the offer and audience.

 

[AlexandriaThompson]

I’ve seen Bing perform well when the keyword competition is high on Google. Sometimes the same keyword can be much cheaper on Bing, which gives you room to test.

 

[CynthiaRussell78]

I wouldn’t expect Google-level traffic from Bing, but that doesn’t mean it’s useless. If the conversion rate is good, smaller traffic can still be profitable.

 

[mcombs788]

I tested Bing Ads after getting frustrated with Google costs. The first campaign was nothing special, but after cleaning up the keywords and ads, the results improved quite a bit.

 

[Cynthia Lucas]

I think the biggest mistake is judging Bing only by traffic volume. If you’re getting cheaper clicks and decent conversions, the smaller audience isn’t necessarily a problem.

 

[TerriRose]

’m still using it for a few campaigns. It’s definitely not my biggest traffic source, but I like having another channel instead of depending completely on Google.

 

[MeganBoone]

I still see people using Bing Ads. It may not have Google’s volume, but the lower competition can make it worth testing.

 

[Brittanyharris]

My experience has been mixed. Some niches worked surprisingly well, while others barely produced anything. I’d definitely test the platform before making any big assumptions.

 

[MariaPerez]

Bing seems particularly interesting for niches where the audience is a little older or more desktop-focused. That’s where I’ve personally seen some decent results.

 

[Tammy Williams]

I tested it with a small budget and got some decent clicks. Nothing massive, but enough to make me interested in testing more.

 

[YolandaGraves56]

I remember checking the Bing dashboard and thinking something was broken because there were so few clicks. But when I looked at the cost and conversions, the picture was different. It reminded me that traffic volume isn’t always the most important number.