One challenge with Amazon Associates is following all of their rules carefully. They have strict policies about displaying prices and using affiliate links. Independent affiliate programs often provide a bit more flexibility, although every program has its own guidelines.
 
I started with Amazon because I wanted something simple, but over time I realized that building relationships with companies offering direct affiliate partnerships opened more opportunities. Some even increased my commission rates after seeing consistent sales.
 
One thing I appreciate about Amazon is the huge product catalog. No matter what niche you're in, you can usually find relevant products to recommend. That's incredibly convenient, especially if your website covers multiple topics.
 
I've had success promoting both physical and digital products. Physical products through Amazon convert well, while digital products through independent affiliate programs usually generate larger commissions. Combining both has created a more balanced income stream.
 
I think affiliate marketing is becoming more competitive every year, so choosing programs based only on commission rates isn't enough anymore. Customer trust, product quality, support, and your audience's needs are just as important when deciding what to promote.
 
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