[mvaughan835]

I’ve been using Claude Cowork to help me find relevant accounts on Twitter/X, TikTok, and Instagram, and then I reach out to them through cold DMs.

So far, it’s actually been working pretty well and I’m getting some decent results. But I’m wondering if I’m missing other channels or strategies that could work better for finding potential affiliates.

For example, are there affiliate networks, communities, marketplaces, or other ways to connect with creators and marketers who are already interested in the peptide/health niche?

I’m also curious about the peptide side of things. Do peptide brands generally run affiliate programs, or are there restrictions that make it difficult to set one up, especially for US-based companies?

Would love to hear from anyone who has experience building an affiliate program or recruiting affiliates in this space. What methods have worked best for you?

 

[ElizabethBarnes]

Cold DMs can work, but I’d definitely add an inbound channel. A simple affiliate application page can help attract creators who are already looking for offers in your niche.

 

[wfarrell150]

Your current approach doesn't sound wrong if it's already producing results. I'd just build the compliance side before scaling. In a health/peptide business, recruiting affiliates is only half the job—the bigger question is making sure everyone promotes the products in a legally and platform-compliant way.

 

[RichardDillon47]

On the peptide question, I wouldn't rely on a general “peptide brands usually do X” answer. The regulatory and platform situation can vary depending on the exact product, claims, intended use, and sales model. Professional US compliance advice would be worthwhile before scaling.

 

[SandraHolloway]

I’ve had better results from warm introductions than completely cold outreach. Once you have a few affiliates performing well, ask them if they know other creators who might be a good fit.

 

[mbarnes893]

Affiliate networks can be useful, but I wouldn’t automatically assume they’re better. You may get more applications, but the quality can vary quite a bit. Direct outreach gives you more control over who you work with.

 

[CoreyWilliams78]

One approach I’d try is looking at creators already promoting adjacent products. They don't necessarily have to be peptide-focused. Someone creating relevant fitness or wellness content may be interested if the offer fits their audience.

 

[Wandacervantes]

I think the bigger challenge here is compliance rather than finding affiliates. Health-related marketing can have extra rules, so I’d get the program terms and promotional guidelines reviewed before scaling recruitment.

 

[Robert Morris]

Communities can work well for networking, but I’d avoid joining solely to drop an affiliate link or pitch people. Participate normally first and build relationships.

 

[AmberCollins65]

I’d create a proper affiliate landing page with commission details, cookie duration, payout terms, approved promotional methods, and clear compliance rules. It makes outreach much more professional.

 

[KerrySoto]

If cold DMs are already producing results, I wouldn't abandon them. I'd treat them as one acquisition channel and test another channel alongside them so you can compare the cost and quality of affiliates.

 

[ajackson388]

I’ve been using Claude Cowork to help me find relevant accounts on Twitter/X, TikTok, and Instagram, and then I reach out to them through cold DMs.

So far, it’s actually been working pretty well and I’m getting some decent results. But I’m wondering if I’m missing other channels or strategies that could work better for finding potential affiliates.

For example, are there affiliate networks, communities, marketplaces, or other ways to connect with creators and marketers who are already interested in the peptide/health niche?

I’m also curious about the peptide side of things. Do peptide brands generally run affiliate programs, or are there restrictions that make it difficult to set one up, especially for US-based companies?

Would love to hear from anyone who has experience building an affiliate program or recruiting affiliates in this space. What methods have worked best for you?

Cold DMs will work

 

[sgonzalez330]

Referral recruitment can be surprisingly effective. Give existing affiliates a reason to introduce other qualified affiliates, and you may find that the people they recommend are much easier to onboard.

 

[kperez]

I’d also search for creators who already have an audience around fitness, longevity, nutrition, or related topics rather than only searching for the word “peptides.” That gives you a much larger pool.

 

[bstevenson]

Marketplace platforms can bring volume, but direct relationships can be more valuable over time. A smaller number of reliable affiliates is often easier to manage than hundreds of low-activity accounts.

 

[nclayton735]

I’ve found that personalized outreach works best when you explain why you chose that particular creator. “We like your content and think your audience may be relevant” is much better than a generic affiliate pitch.

 

[ShawnaBarber]

When I was building a small affiliate program, I created a simple spreadsheet and ranked prospects by relevance instead of just audience size. It became much easier to decide who deserved personalized outreach and who wasn't worth the time.

 

[Leslie Abbott]

The compliance side would be the first thing I'd investigate before scaling. Peptide products aren't all treated the same, and the rules can depend on what exactly you're selling and what claims are being made. I'd rather get that clarified early than deal with problems later.

 

[JoyceWright48]

Before recruiting heavily, I’d make sure the company has clear guidance on what affiliates can and cannot say about the products. Health claims can create headaches if affiliates start making exaggerated promises.