[TerriCasey]

I agree with checking tracking first. After that, I’d compare the quality of paid traffic with organic or other traffic sources. If paid visitors behave completely differently, that can give you a clue about whether the issue is targeting or landing page relevance.

 

[alindsey385]

Another thing to investigate is location targeting. I’ve seen campaigns receive clicks from areas that technically fit the targeting but aren’t commercially useful. Reviewing performance by location can uncover a surprising amount of wasted spend.

 

[tmunoz]

I’d start with conversion tracking. If Google Ads isn’t recording the right actions, it’s impossible to know whether the campaign is actually underperforming. After that, I’d check search terms and landing page behavior.

 

[tjohnson]

I wouldn’t immediately assume that low conversions mean the campaign is failing. Depending on the industry, there may be a longer buying cycle. I’d check assisted conversions, returning visitors, and whether people are contacting the business through channels that aren’t being tracked.

 

[Wandacervantes]

Ad-to-page consistency is a big one. If the ad says “Get a Free Quote” but the landing page makes visitors search around for a contact form, you’re creating unnecessary friction. The visitor should immediately see what they came for.

 

[Leslie Abbott]

In my experience, clicks without conversions often point to a mismatch somewhere in the funnel. The ad might be doing its job, but the landing page may not deliver what the visitor expected. I’d compare the ad message, keyword intent, and landing page offer side by side.

 

[DeborahEvans]

I’d start with conversion tracking. There’s no point optimizing keywords or bids if the conversion data isn’t reliable.