I'd recommend creating a due diligence checklist before contacting sellers. It helps you stay objective and compare multiple websites using the same criteria instead of getting distracted by impressive numbers.
 
If I were buying a website today, I'd probably browse Motion Invest, Flippa, and Empire Flippers, but I'd spend far more time analyzing the site's traffic, backlinks, content quality, and growth potential than worrying about which marketplace it came from. A strong website can be found on almost any platform if you do thorough research.
 
I've learned that the platform matters less than the quality of the website. I'd happily buy from a smaller marketplace if the traffic, content, and revenue all check out.
 
One thing I always look for is whether the traffic has survived recent Google updates. If a site has remained stable through multiple updates, that's usually a good sign.
 
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