[TiffanyBurch]

One of my favourite campaigns was for a home cleaning business. We used real customer reviews in the ad copy, and it built trust almost immediately. People like seeing proof before choosing a local service.

 

[jgarcia]

I learned that quality photos and videos matter more than I expected. After replacing generic stock images with real photos from the business, engagement improved across every Meta campaign we were running.

 

[tle782]

A small online shop struggled for months before discovering their checkout page was confusing customers. Once they simplified the buying process, the same PPC traffic started converting much better.