[Emily Gilmore]

I’m currently running a small affiliate website in the home & lifestyle niche, and I’m trying to figure out a better way to consistently bring traffic from social media.

At the moment, I’m experimenting with automated content publishing on Instagram, but the process is still pretty basic. I’d like to expand into Facebook, Pinterest, YouTube Shorts, and TikTok without having to manually create and publish every piece of content.

My idea is to use AI for most of the workflow something for generating content ideas and captions, another tool for creating short-form visuals/videos, and an automation platform to schedule and distribute everything across the different platforms.

I’m interested in building a system where I can prepare content in batches and have most of the publishing handled automatically.

For anyone who has built something similar, how would you structure the workflow?

Would you recommend one central automation system, or separate workflows for each platform? I’d also be interested in hearing about alternative tools or architectures that might be more reliable and easier to scale.

Thanks in advance for any ideas or real-world experiences.