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Google Shopping has been working pretty well for me with peptides, so I’m looking at adding another traffic source instead of putting everything into Google.

Has anyone here tested Bing/Microsoft Ads for peptide-related offers?

Mainly curious about:
  • Traffic quality
  • Conversion rates
  • CPC compared with Google
  • Whether the volume is actually worth it
I’m not looking for theory here more interested in people who have run real campaigns and can share what they saw.

If you’ve tested Bing alongside Google, was it worth keeping, or did you eventually drop it?

Interested to hear some actual experiences from the forum.
 
I’ve tested Microsoft Ads alongside Google in a few niches. Traffic was generally cheaper, but the volume was much lower. I’d treat it as an additional channel rather than a replacement for Google.
 
I tested Microsoft Ads for a while. CPC was cheaper than Google, but the traffic was also much lower. Still worth testing with a small budget.
 
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