I prefer keeping a balanced portfolio. Having both brandable and keyword domains helps reduce risk because buyer preferences change over time. Diversification has worked well for me so far.
 
Over the last two years, I've experimented with both strategies. Keyword domains attracted SEO agencies, while brandable names attracted startups and entrepreneurs. The brandable names sold faster, but the keyword domains occasionally received stronger offers. Now I diversify instead of choosing only one side.
 
From what I've observed, short, clean, and easy-to-spell domains almost always receive more interest. Whether they're brandable or keyword-based, simplicity seems to be one of the biggest factors influencing faster sales.
 
A local business owner once told me they wanted a name customers could remember, not just something with keywords. That conversation changed how I value domains.
 
I bought a random brandable domain on a whim. A few months later, someone contacted me directly and purchased it without much negotiation. That was a pleasant surprise.
 
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