I made the mistake of buying short domains just because they looked rare.

Some were only three or four characters, but they had no clear meaning and were difficult to pronounce.

After that, I started looking more closely at brandability and possible end users. My buying decisions became much more selective.
 
For me, a good domain should pass a simple test: if I tell someone the name once, can they remember and spell it later?

If the answer is no, being short doesn't help much.

A clean, memorable domain with an obvious business use can be much more attractive.
 
I agree with the point about scarcity. Short domains are naturally limited, especially in popular extensions.

But scarcity alone doesn't guarantee demand. Investors still need to consider whether businesses actually want that type of name and whether there are realistic end users.
 
I've always preferred domains that immediately give me a business idea.

Sometimes a two-word domain can do that better than a short random abbreviation. If I can imagine a SaaS company, agency, marketplace, or product using the name, I consider that a positive sign.
 
When I first became interested in domains, I thought the shortest name was automatically the best.

I quickly learned that wasn't true.

I came across several very short domains that looked impressive at first but were difficult to pronounce or remember.

Since then, I pay much more attention to how the name actually sounds and what kind of business could use it.
 
I once found a domain that wasn't particularly short, but the two words fit together perfectly.

I initially ignored it because I was looking for shorter names.

Later, I realized the name could work for several different types of businesses. That experience changed how I look at brandable domains.
 
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