[ChristineChurch]

I’m thinking about listing a website on Flippa and was wondering how much value Yahoo traffic actually adds to a site.

We usually hear a lot about Google traffic, but does traffic coming from Yahoo make a noticeable difference when buyers are evaluating a website? Does it help with the selling price or make the listing more attractive?

If anyone has sold a site on Flippa with a decent amount of Yahoo traffic, I’d be interested to hear about your experience. Was the traffic considered valuable by buyers, or did they mainly focus on Google and other traffic sources?

 

[epalmer602]

I think Yahoo traffic definitely has value, but I wouldn't expect buyers to pay a premium simply because the traffic comes from Yahoo. They’ll probably care more about whether it’s consistent, organic, and actually converting. If the traffic is stable and the revenue backs it up, I’d definitely mention it in the listing.

 

[eturner451]

I’d say yes, but only to a point. Yahoo traffic is still useful traffic, but I wouldn’t expect buyers to value it like a special premium source.

 

[kmaddox460]

I had a site where Bing and Yahoo made up a decent percentage of the organic traffic. Buyers didn't completely ignore it, but they were much more interested in the overall traffic trend and earnings. The Yahoo traffic was more of a positive supporting point than the main reason for the valuation.

 

[JessicaJackson45]

I wouldn't hide the Yahoo traffic at all. I'd show the full breakdown and let buyers see that it's not entirely dependent on Google. In today's environment, having multiple traffic sources can actually make a site look less risky.

 

[psmith]

I sold a small content site a while back, and the buyer asked about every major traffic source. They weren't particularly excited about Yahoo itself, but they liked the fact that traffic wasn't coming from one source only. That diversification helped the conversation.