[MichelleHensley]

Category selection can also affect ranking potential.

 

[ErinMorrison]

Product positioning is just as important as SEO.

 

[Terry Moore]

Optimizing backend search terms is often worthwhile.

 

[tbrown]

A data-driven approach usually produces better results.

 

[HeatherKings6]

It sounds like a good opportunity for a long-term partnership.