A friend kept telling me to move everything to TikTok. Instead of listening, I split my budget between both platforms. Looking back, that was probably the smartest marketing decision I made.
 
When I first started running ads, I only trusted Facebook. It wasn't the cheapest option, but it brought me my first paying clients, so I'll always have confidence in it.
 
Our eCommerce store has performed much better on TikTok because short videos showcase our products in a fun way.
 
I still trust Facebook more for service-based businesses. The targeting options make it easier to reach serious buyers.
 
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