I mostly use Facebook Ads to promote local services. The targeting options make it easy to reach people in a specific location.
 
Creative testing has become part of my weekly routine. I always have several images and videos ready because you never know which one will perform best.
 
Broad targeting has actually worked better for me recently. I used to create detailed audiences, but Facebook's algorithm seems smarter now.
 
I agree that patience is important. I've had campaigns that looked terrible on day one but became profitable after a few days of optimization.
 
One lesson I learned is not to copy someone else's campaign exactly. What works for one business doesn't always work for another.
 
I still use Facebook Ads because it gives me consistent traffic. It's not perfect, but it's still one of the strongest advertising platforms available.
 
I prefer sending visitors to a landing page instead of using Instant Forms. I get fewer leads, but the quality is much better.
 
I've found that changing the thumbnail on a video ad can improve the click-through rate. It's a small adjustment, but it sometimes makes a noticeable difference.
 
I always test different headlines before changing anything else. Sometimes a single sentence can completely change campaign performance.
 
Back
Top