- Jun 24, 2026
- 5
- 2
One of the questions I get asked most often is:
"Should I run Google Ads or Facebook Ads?"
The truth is, there isn't a single right answer.
I've used both platforms for different businesses, and one thing became obvious pretty quickly:
They're built for completely different types of customers.
Google Ads works best when people are already looking for a solution.
If someone searches for "best CRM software," "emergency plumber near me," or "tax consultant," they already have a problem they want to solve. Your job is simply to appear at the right time with the right offer.
That's why Google tends to perform well for local businesses, professional services, and products with clear search demand. The clicks can be expensive, but people are usually much closer to making a purchase.
Facebook Ads work differently.
Instead of waiting for people to search, you're introducing your product while they're scrolling through their feed.
That makes Facebook a better fit for products people didn't plan on buying but become interested in after seeing a compelling ad. I've found it works especially well for visually appealing products, lifestyle brands, and offers that are easy to demonstrate with photos or short videos.
Another area where Facebook shines is retargeting.
Someone visits your website but doesn't buy?
You can remind them about your product a few days later with another ad, often at a relatively low cost.
If I were helping a local service business today, I'd probably start with Google Ads because the buying intent is already there.
If I were launching a consumer product or an e-commerce brand, I'd lean toward Facebook Ads to build awareness and generate interest.
And if the budget allows, using both together often delivers the best results.
Google captures people who are actively searching.
Facebook introduces your brand to new audiences and brings back visitors who didn't convert the first time.
One thing I've learned, though, is this:
Neither platform guarantees success.
I've had campaigns that performed brilliantly on both.
I've also had campaigns that lost money on both.
The difference wasn't the advertising platform.
It was the quality of the offer, the audience targeting, the ad creative, and the landing page.
Choosing the right platform matters, but getting the fundamentals right matters even more.
If you've used both Google Ads and Facebook Ads, which one has worked better for your business, and why?
"Should I run Google Ads or Facebook Ads?"
The truth is, there isn't a single right answer.
I've used both platforms for different businesses, and one thing became obvious pretty quickly:
They're built for completely different types of customers.
Google Ads works best when people are already looking for a solution.
If someone searches for "best CRM software," "emergency plumber near me," or "tax consultant," they already have a problem they want to solve. Your job is simply to appear at the right time with the right offer.
That's why Google tends to perform well for local businesses, professional services, and products with clear search demand. The clicks can be expensive, but people are usually much closer to making a purchase.
Facebook Ads work differently.
Instead of waiting for people to search, you're introducing your product while they're scrolling through their feed.
That makes Facebook a better fit for products people didn't plan on buying but become interested in after seeing a compelling ad. I've found it works especially well for visually appealing products, lifestyle brands, and offers that are easy to demonstrate with photos or short videos.
Another area where Facebook shines is retargeting.
Someone visits your website but doesn't buy?
You can remind them about your product a few days later with another ad, often at a relatively low cost.
If I were helping a local service business today, I'd probably start with Google Ads because the buying intent is already there.
If I were launching a consumer product or an e-commerce brand, I'd lean toward Facebook Ads to build awareness and generate interest.
And if the budget allows, using both together often delivers the best results.
Google captures people who are actively searching.
Facebook introduces your brand to new audiences and brings back visitors who didn't convert the first time.
One thing I've learned, though, is this:
Neither platform guarantees success.
I've had campaigns that performed brilliantly on both.
I've also had campaigns that lost money on both.
The difference wasn't the advertising platform.
It was the quality of the offer, the audience targeting, the ad creative, and the landing page.
Choosing the right platform matters, but getting the fundamentals right matters even more.
If you've used both Google Ads and Facebook Ads, which one has worked better for your business, and why?