[mholmes]

I've been struggling with a Google Ads account that was suspended for the Circumventing Systems policy, and I'm hoping someone here has been through the same situation.

I've submitted several appeals over the past few weeks, but every time I receive the same response without much explanation.

To try and fix the issue, I've:

• Reviewed and updated my landing pages.
• Rewritten my ad copy.
• Changed or removed keywords that I thought might be causing the problem.
• Double-checked my website for anything that might violate Google's policies.

Despite making these changes, the suspension remains and my appeals keep getting rejected.

For those who have successfully resolved this type of suspension:

• What changes actually made a difference?
• How detailed should the appeal be?
• Did you explain every change you made, or keep it short and simple?
• Is there anything people commonly overlook when dealing with this policy?

I'd really appreciate hearing about your experience or any advice that helped you get your account reinstated. Thanks in advance!

 

[jchristian481]

I went through this about two years ago. The frustrating part is that Google rarely tells you exactly what triggered the suspension. In my case, it turned out that an old landing page was still accessible through a forgotten URL. Even though I wasn't using it in my ads anymore, Google's crawler could still find it. After removing those pages and submitting a detailed appeal explaining every change I made, my account was reinstated about a week later.

 

[BrittanyHill]

From my experience, changing keywords and ad copy usually isn't enough for a Circumventing Systems suspension. Google is often looking at the entire account, website, and business practices. I'd recommend checking every redirect, subdomain, and URL on your site. Sometimes the problem isn't where you think it is.

 

[msanchez669432]

I made the mistake of sending three appeals within a few days because I was desperate. Looking back, I think that hurt my chances. I eventually stopped submitting appeals, audited my entire website, fixed several issues, waited a week, and then sent one detailed appeal. That one was approved.

 

[Meghantran]

Have you checked whether you're using URL shorteners or automatic redirects? I had a tracking script that redirected users before reaching my landing page. Google apparently didn't like it. Removing that fixed my issue.

 

[abarnett889]

My suspension happened because my developer accidentally left a staging version of the website indexed by search engines. Googlebot was crawling both versions of the site, and some content didn't match. Once we removed the staging site and explained everything in the appeal, the account came back.

 

[kperez]

One thing I learned is that Google wants honesty more than excuses. In my appeal, I admitted I had overlooked a few policy issues, explained exactly how I fixed them, and promised regular compliance checks. It wasn't a long appeal, just clear and factual.

 

[smccarthy2231]

Before appealing again, I'd run your website through every page manually. Check the footer links, privacy policy, contact page, refund policy, and any old promotional pages. My issue was actually on a forgotten FAQ page that still had outdated claims.

 

[mbrown975]

Unfortunately, Circumventing Systems is one of the hardest suspensions to resolve. I wasn't able to recover my first account, but I learned a lot from the experience. My second account has stayed compliant because I'm much more careful with website changes and policy updates.

 

[ChristineMccullough]

I hired a Google Ads consultant after spending weeks trying to figure it out myself. He found several technical issues I completely missed, including a hidden redirect and inconsistent business information. It cost me some money, but it saved the account.

 

[StephanieSmith]

I wouldn't keep changing random things just hoping something works. That was my mistake. Instead, identify every possible policy violation, fix it properly, document the changes, and then submit a single well-written appeal.

 

[ChristinaRogers]

My appeal included screenshots of the updated website, explanations of what had changed, and confirmation that the old content had been permanently removed. I don't know if the screenshots helped, but the account was reinstated after about ten days.

 

[CynthiaCooley]

In my case, the issue had nothing to do with ads. Google flagged my website because it didn't clearly explain my services and contact details. Once I made the business information more transparent, the suspension was lifted.

 

[Tienweinbach]

One thing people forget is checking third-party scripts. I had a plugin creating redirects that I didn't even know existed. Google crawled it, and that caused problems. It's worth reviewing every plugin if you're using WordPress.

 

[Cassandra Scott]

I rewrote my appeal completely instead of copying the previous one. I kept it professional, admitted responsibility, listed every fix I made, and asked Google to review the account again. That approach finally worked after two rejected appeals.