I've been struggling with a Google Ads account that was suspended for the Circumventing Systems policy, and I'm hoping someone here has been through the same situation.

I've submitted several appeals over the past few weeks, but every time I receive the same response without much explanation.

To try and fix the issue, I've:
  • Reviewed and updated my landing pages.
  • Rewritten my ad copy.
  • Changed or removed keywords that I thought might be causing the problem.
  • Double-checked my website for anything that might violate Google's policies.
Despite making these changes, the suspension remains and my appeals keep getting rejected.

For those who have successfully resolved this type of suspension:
  • What changes actually made a difference?
  • How detailed should the appeal be?
  • Did you explain every change you made, or keep it short and simple?
  • Is there anything people commonly overlook when dealing with this policy?
I'd really appreciate hearing about your experience or any advice that helped you get your account reinstated. Thanks in advance!
I’d double-check billing details, linked accounts, and website policies, then submit one clear appeal explaining exactly what was fixed.
 
My biggest mistake was assuming the problem was in the ads. It turned out to be a technical issue on my website.
 
The issue ended up being something completely unexpected. My hosting provider had been hacked months before, and a few spam pages were created without me noticing. Google crawled those pages, which probably triggered the suspension. Cleaning up the server fixed everything.
Hidden spam pages can be difficult to notice, especially after a website gets compromised. Checking the server and scanning the entire site is definitely important.
I asked three different marketers to review my website. Each one spotted something different. One noticed inconsistent pricing, another pointed out missing legal pages, and the third found redirect issues. Sometimes you become blind to problems because you've looked at the same website for too long.
Getting different people to review the website is a smart idea. Fresh eyes can catch problems that you may have missed after working on the same site for a long time.
 
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