The appeal that finally worked wasn't emotional at all. I simply explained what happened, listed each correction, confirmed that I'd reviewed Google's advertising policies, and politely requested another review. It was less than 400 words.
 
If you've been making lots of changes, keep a checklist. During my audit I found old tracking parameters, duplicate pages, and outdated promotions that I'd completely forgotten about. Cleaning everything up made the website much more consistent.
 
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