- Jul 1, 2026
- 3
- 0
I’m considering hiring a freelancer to help improve my website’s search rankings, but I want to make sure I choose someone who actually understands SEO rather than someone who simply promises quick results.
For me, the biggest concern is finding a freelancer who can look at the website as a whole and identify what is holding it back. This could include technical SEO issues, slow page speed, weak content, poor keyword targeting, missing internal links, or a lack of quality backlinks.
I’d also like to understand how they approach keyword research. Ranking for random high-volume keywords isn’t necessarily useful if those keywords don’t bring the right visitors. A good freelancer should be able to connect keyword research with the website’s actual goals and target audience.
Another thing I’d pay close attention to is their link-building strategy. I’m much more interested in natural, relevant backlinks than large numbers of questionable links that could potentially create problems later. Transparency about where links are coming from and what methods are being used would be important to me.
Before hiring anyone, I’d probably ask for examples of previous SEO projects, what they would improve first, how they measure progress, and what kind of reporting they provide. I’d also be cautious about anyone guaranteeing a specific Google ranking within a very short period.
I’m curious how others have handled this. If you’ve hired an SEO freelancer before, what did you look for when choosing one, and what made you feel confident that they actually knew what they were doing?
Would love to hear your experiences, especially the things you wish you had known before hiring someone.
For me, the biggest concern is finding a freelancer who can look at the website as a whole and identify what is holding it back. This could include technical SEO issues, slow page speed, weak content, poor keyword targeting, missing internal links, or a lack of quality backlinks.
I’d also like to understand how they approach keyword research. Ranking for random high-volume keywords isn’t necessarily useful if those keywords don’t bring the right visitors. A good freelancer should be able to connect keyword research with the website’s actual goals and target audience.
Another thing I’d pay close attention to is their link-building strategy. I’m much more interested in natural, relevant backlinks than large numbers of questionable links that could potentially create problems later. Transparency about where links are coming from and what methods are being used would be important to me.
Before hiring anyone, I’d probably ask for examples of previous SEO projects, what they would improve first, how they measure progress, and what kind of reporting they provide. I’d also be cautious about anyone guaranteeing a specific Google ranking within a very short period.
I’m curious how others have handled this. If you’ve hired an SEO freelancer before, what did you look for when choosing one, and what made you feel confident that they actually knew what they were doing?
Would love to hear your experiences, especially the things you wish you had known before hiring someone.