- Jul 1, 2026
- 114
- 19
I usually start with the search terms report. It helps me find irrelevant searches and add negative keywords. This alone can save quite a bit of budget.
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- Thread starter abrooks884
- Start date
- Jul 1, 2026
- 118
- 34
I think patience is important with paid ads. I try to collect enough data before deciding that something is working or not working.
- Jul 1, 2026
- 125
- 24
I focus on cost per lead more than anything else. If the leads are good and the cost makes sense, I’m happy with the campaign.
- Jun 23, 2026
- 128
- 28
I’ve noticed that some keywords can bring lots of clicks but very few useful conversions. When that happens, I check whether the keyword is too broad or whether the landing page needs improvement.
I’ve had the best results when I treat optimization as an ongoing process instead of a one-time setup.
At the beginning, I spend time getting the targeting, keywords, ad messaging, conversion tracking, and landing page aligned. Once the campaign starts collecting data, I look for patterns.
I check which search terms are producing conversions, which ones are wasting spend, which ads are getting engagement, and which campaigns are generating the best results.
I also try not to make major changes based on a couple of bad days. Paid traffic can fluctuate for many reasons. Looking at a meaningful amount of data usually leads to better decisions.
At the beginning, I spend time getting the targeting, keywords, ad messaging, conversion tracking, and landing page aligned. Once the campaign starts collecting data, I look for patterns.
I check which search terms are producing conversions, which ones are wasting spend, which ads are getting engagement, and which campaigns are generating the best results.
I also try not to make major changes based on a couple of bad days. Paid traffic can fluctuate for many reasons. Looking at a meaningful amount of data usually leads to better decisions.
- Jul 1, 2026
- 123
- 31
Something I’ve learned from running paid campaigns is that optimization is often about removing waste rather than constantly adding new things.
I regularly check irrelevant search queries, poor-performing keywords, weak audiences, expensive locations, and campaigns that are spending without producing useful conversions.
At the same time, I look for areas that deserve more investment. If a particular keyword or campaign consistently brings good customers, I want to understand why and see whether I can scale it without damaging efficiency.
That balance between cutting waste and scaling winners has worked better for me than simply increasing the budget across the account.
I regularly check irrelevant search queries, poor-performing keywords, weak audiences, expensive locations, and campaigns that are spending without producing useful conversions.
At the same time, I look for areas that deserve more investment. If a particular keyword or campaign consistently brings good customers, I want to understand why and see whether I can scale it without damaging efficiency.
That balance between cutting waste and scaling winners has worked better for me than simply increasing the budget across the account.
- Jul 1, 2026
- 119
- 31
I mostly focus on finding the right keywords first. Good targeting can save a lot of wasted ad spend.