Sometimes I even contact affiliate support before applying. I ask a few basic questions just to see how quickly and professionally they respond. If they ignore potential partners before joining, I don't expect great support afterward either.
 
I think the company's core business matters more than the affiliate program itself. If the company earns revenue from satisfied customers rather than relying mainly on recruiting affiliates, it's much more likely to remain stable over the years.
 
I've become more selective over time. Instead of joining dozens of affiliate programs, I focus on a handful of companies that have proven themselves through consistent payments, good customer reviews, and steady product development. Quality has always produced better results for me than quantity.
 
One thing I appreciate is when companies invest in helping affiliates succeed by providing marketing materials, updated banners, tutorials, and dedicated account managers. It shows they view affiliates as long-term partners instead of temporary traffic sources.
 
I also compare programs with their competitors before making a decision. If one company has significantly worse terms, lower support quality, or more complaints than others in the same niche, that's usually enough for me to avoid it regardless of the commission rate.
 
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