[earnold372]

Measuring ROAS gets tricky when customers see an online ad but complete the purchase offline. I’m curious how others are tracking these sales accurately. Do you use unique coupon codes, phone numbers, CRM tracking, or simply ask customers how they found you? Would love to hear what methods have worked well for you.

 

[BrittanyHill]

We use unique coupon codes for each campaign. It’s simple, but it gives us a clear way to connect some offline purchases back to the original ad.

 

[MichelleHensley]

We use separate coupon codes for each ad campaign. It makes it easy to see which campaign brought the customer.

 

[AlexandriaThompson]

I recommend keeping the attribution process simple enough that the sales team will actually use it. A complicated system with incomplete data is less useful than a basic system that everyone follows consistently.