[SueArcher]

I don't let AI make every decision, but I use it every day. It's great for brainstorming headlines, suggesting keywords, and even helping me understand why certain campaigns are underperforming.

 

[mcombs788]

I've noticed that AI performs best when it has enough historical data to work with. New campaigns still require a lot of manual attention, but once data starts coming in, automation becomes much more useful.

 

[JeffreyRodriguez4]

At first, I only used AI for writing ads. Over time I started using it for audience research, keyword grouping, and performance analysis. It's gradually become an important part of my workflow.

 

[Carolineadams]

Smart Bidding has worked well in some industries but not all. I usually compare manual and automated campaigns before deciding which approach performs better for a specific client.

 

[ddunn867]

AI has made competitor research much easier. I use it to analyze competitors' messaging and identify content gaps that I can target with my own PPC campaigns.