[epalmer602]

I've seen businesses become too dependent on one traffic source, and it rarely ends well when that source changes its algorithm or policies. Diversification provides a level of protection that's hard to ignore.

 

[NicholasCox5]

One thing that builds confidence during a sale is providing detailed analytics. If a seller can clearly explain where traffic comes from and how it's changed over time, buyers are usually much more comfortable moving forward.