[GloriaMurphy]

With a limited budget for a new campaign, how many ads do you usually test—2–3, or more? I’m trying to avoid spreading the budget too thin, so I’d love to hear what’s working for you guys.

 

[etrevino]

I usually start with 2–3 ads. On a small budget, testing too many can make the data almost useless.

 

[TerriRose]

For a limited budget, I’d keep it simple. I normally test 3 ads and put more money behind the one that starts showing better results.

 

[LisaRobertson]

I prefer testing 2 ads first. Once I have a clear winner, I create new variations based on what worked instead of testing everything at once.

 

[AshleyGomez74]

I’ve made the mistake of testing too many ads with a small budget. Each one got so little spend that I couldn't really tell which was better.