One thing that surprised me was how much buyers care about clean financial records. When I sold my first website, the buyer asked for proof of earnings, traffic reports, and even hosting costs. Since then, I've kept detailed records for every website I own.
 
One website I bought had amazing content but terrible design. Visitors were leaving almost immediately. After giving it a modern layout and improving navigation, the bounce rate dropped, and affiliate sales increased. Sometimes the biggest improvements aren't complicated.
 
Back
Top