Welcome to the forum! If you're new to PPC, the basic idea is that you pay when someone clicks your advertisement. You can start by learning how keywords, bids, ad groups, and quality scores work. Spend some time reading the beginner discussions here before putting real money into a campaign.
 
Hi, welcome! PPC basically means Pay Per Click. You create an advertisement, choose the keywords or audience you want to target, set a budget, and pay when someone clicks the ad. Google Ads is probably the easiest place to understand the concept. Start with a small test campaign rather than spending a lot initially.
 
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