[dbrown]

Learn how to identify where the problem actually is. If nobody clicks your ad, it's probably the creative. If people click but don't buy, it's probably the landing page or the offer. Solving the right problem saves a lot of money.

 

[bmoore540]

I think many beginners underestimate the importance of research. Before creating an ad, spend time reading reviews, customer comments, and competitors' pages. The language customers use often becomes the best ad copy.