[SaraJackson]

One of the best-performing ads I ever wrote didn't mention discounts, urgency, or bonuses. It simply described a problem people were already experiencing.

 

[JohnMcdowell]

I've managed campaigns for several small businesses, and almost every time the owner wants to talk about themselves. Customers care much more about how their own problems will be solved.

Great

The advice about shorter copy is so true. I used to think more words meant more persuasion, but trimming unnecessary sentences consistently improved my CTR.

shorter copy is so true

I recently changed an ad from "Boost your productivity today" to "I stopped missing deadlines after making this one change." The second version performed nearly twice as well.

Boost your productivity today