Are you looking for freelance writers, a full-time content writer, or an agency? It would help if you could clarify the workload and expectations.
 
I'd recommend looking for someone who understands SEO beyond just using keywords. A writer who knows search intent and internal linking will usually deliver much better results.
 
I think it's important to find someone who can write naturally. Articles written only for search engines don't perform as well as they used to.
 
Do you work with AI-assisted writing, or are you looking for completely human-written content? That would be useful to know.
 
If your clients are in different industries, make sure the writer is comfortable researching unfamiliar topics. That's a skill that's often overlooked.
 
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