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Hey everyone,

I’m helping a friend sell a website he has owned and maintained for around 5 years. I may receive a small commission if the sale goes through.

The site is focused on second citizenship, second passports, residency programs, Golden Visas, and privacy-related topics. It has been built organically over the years, with strong SEO and backlinks/citations from well-known sources such as Forbes, Entrepreneur, and others.

The site is very low-maintenance and costs less than $200/year to operate. It currently generates around $12,000/year on average through referrals to service providers.

The main issue is that it’s essentially a hobby site rather than a formal business, so selling it through some of the major marketplaces may be difficult. The revenue is also received through his personal PayPal account, which makes providing clean business financial records more complicated.

I’d love to get some advice from people who have bought or sold websites before:

1. Where would you recommend listing a site like this without an overly complicated verification process?
2. Are there marketplaces or private-sale options that support crypto payments?
PayPal is also an option.
3. Based on the traffic, SEO strength, and ~$12K/year revenue, what kind of valuation range would be reasonable?
4. Would you recommend selling privately or using a website marketplace?


Happy to provide more details about traffic, revenue sources, SEO, and the site itself if that helps.

Would appreciate hearing from anyone who has experience selling similar niche websites.
 
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