[dvillanueva]

I Am Very Curious About Learning How to Make Money from Running Huge Facebook Ads​

I've been spending a lot of time learning about digital marketing recently, and one topic keeps grabbing my attention: making money through Facebook ads.

When I look online, I see people talking about spending thousands every day on campaigns. Some claim they're running massive ad budgets for e-commerce stores, affiliate marketing, lead generation, local businesses, or even their own products. It sounds exciting, but it also raises a lot of questions for someone who has never managed large-scale campaigns.

I'm not looking for "get rich quick" methods or unrealistic promises. I'm interested in understanding how people actually build profitable advertising businesses over time.

Some of the things I'm curious about are:

• How do experienced advertisers know when an ad is profitable enough to increase the budget?
• Is it better to start with a very small daily budget and gradually scale, or is there another strategy?
• What skills should a beginner focus on first—copywriting, audience targeting, creative design, or data analysis?
• How important are landing pages compared to the Facebook ads themselves?
• How do professionals manage the risk of losing money while testing new campaigns?
• What metrics do you watch every day before deciding whether to keep or stop an ad?
• At what point do people usually feel confident enough to manage larger advertising budgets?

I'm also curious whether most successful advertisers are promoting their own businesses, working for clients, running affiliate offers, or managing ads for e-commerce brands. There seem to be many different paths, and it's difficult to know which one is the most realistic for someone starting from scratch.

If you've gone from spending just a few pounds (or dollars) a day to managing much larger campaigns, I'd really appreciate hearing about your journey.

• What was your biggest mistake when you first started?
• What lesson saved you the most money?
• If you had to start over today with limited experience, what would you learn first?

I'm looking for practical advice, recommended learning resources, and real-world experiences rather than flashy success stories.

I'd love to hear how you approached it and what you wish someone had told you before you started.

 

[AmandaHall]

I started exactly where you are about three years ago. At first, I thought Facebook Ads was simply about creating a nice image and clicking the "Publish" button. I quickly realised that wasn't even half of the job. The biggest lesson I learned was that Facebook is a testing platform. Most successful advertisers aren't right on their first campaign—they become profitable because they test dozens of audiences, creatives, headlines, and offers until they find something that consistently works.

One mistake I made was increasing my budget too quickly after seeing a few sales. The campaign completely lost momentum because I scaled too aggressively. Now I increase budgets gradually and only after I've seen consistent results over several days. Patience has saved me far more money than trying to grow too fast.

 

[bsawyer581]

Don't let screenshots of massive daily ad spend fool you. Spending £5,000 per day doesn't necessarily mean someone is making a profit. I've seen businesses lose thousands because they didn't understand their numbers. Before worrying about scaling, learn how to calculate customer acquisition cost, return on ad spend, lifetime customer value, and overall profit margins.

If those numbers make sense, scaling becomes much easier. If they don't, increasing your budget simply increases your losses. Understanding the maths behind advertising is far more valuable than learning fancy campaign tricks.

 

[Jessecline]

The biggest breakthrough for me wasn't learning Facebook Ads itself—it was learning copywriting. Once I understood how to write ads that spoke directly to people's problems, everything became easier. Good targeting helps, but compelling messaging often makes the biggest difference.

I'd recommend reading books on marketing psychology while learning the technical side of Facebook Ads. The platform changes constantly, but understanding human behaviour never goes out of style.

 

[blambert]

One thing that beginners often underestimate is the quality of the landing page. I spent weeks trying to improve my ads before realising my website was the real problem. Once I improved page speed, simplified the layout, and made the checkout process easier, conversions increased without changing the ads themselves.

Think of the ad as getting someone through the front door. The landing page is what convinces them to stay and buy.

 

[AshleyRussell]

I began by helping a friend's local business instead of promoting my own products. It was a fantastic learning experience because the advertising budget wasn't huge, and I could experiment without enormous pressure.

Working with real businesses teaches you accountability. Every pound spent matters because someone expects results. That experience prepared me much better than simply watching tutorials.

 

[RebeccaGarcia45]

If I could restart today, I would spend less time watching endless YouTube videos and more time running small test campaigns. You learn far more from spending £50 on real ads than watching fifty hours of videos.

Theory is useful, but practical experience teaches lessons that no tutorial can fully explain.

 

[bmoore540]

One habit that helped me was keeping detailed notes. Every campaign I launched included notes about the audience, creative, budget, objectives, and final outcome.

Months later, I could look back and spot patterns. Some audiences consistently outperformed others, while certain types of images always produced better engagement. That information became incredibly valuable.

 

[sjohnson403]

Don't expect your first few campaigns to be profitable. Mine certainly weren't. I viewed those early losses as paying for an education rather than failing.

Every unsuccessful campaign taught me something about audiences, creatives, bidding strategies, or offers. Those lessons eventually helped me build campaigns that generated consistent profits.

 

[Wandacervantes]

Creative quality has become increasingly important. Years ago, audience targeting did much of the heavy lifting. Today, Facebook's algorithm is smarter, so strong videos and authentic content often outperform heavily polished advertisements.

Spend time learning basic video editing and storytelling. Those skills can significantly improve your results.

 

[tbrown]

One mistake I see repeatedly is people changing campaigns every single day. Facebook needs time to gather data before making optimisation decisions.

I used to panic after 24 hours if I didn't see immediate sales. Now I allow campaigns enough time to stabilise before making significant adjustments. That patience has improved my performance considerably.