[JonathanFerrell]

Hey everyone! I’m currently exploring different Meta Ads strategies and wanted to know what’s actually working for you right now.

Are you getting better results with broad or detailed targeting? Which creatives are performing best — Reels, videos, carousels, or images? Also, are you using Advantage+ campaigns?

Would love to hear your real experiences, including what worked, what didn’t, and any testing tips that helped improve your results.

Feel free to share your approach below!

 

[ktaylor]

I’ve been getting better results with broad targeting lately. Once the creative is strong enough, Meta seems to do a decent job finding the right audience.

 

[HeatherKings6]

Reels have been working really well for me. Short videos that get to the point quickly seem to perform better than highly polished ads in my niche.

 

[tgarcia490]

I’ve tested both detailed and broad audiences, and broad has been more consistent recently. I usually give the algorithm enough data before making any major changes.

 

[ShawnaBarber]

For my campaigns, the biggest improvement came from testing creatives more often. Instead of changing the whole campaign, I keep the audience fairly stable and test different hooks, videos, and copy.

 

[JonathanFerrell]

Reels have been working really well for me. Short videos that get to the point quickly seem to perform better than highly polished ads in my niche.

oh thats okay

I’ve tested both detailed and broad audiences, and broad has been more consistent recently. I usually give the algorithm enough data before making any major changes.

well done

For my campaigns, the biggest improvement came from testing creatives more often. Instead of changing the whole campaign, I keep the audience fairly stable and test different hooks, videos, and copy.

hoo

 

[epaul]

I was using interest targeting for a long time, but recently started testing broader audiences. Surprisingly, the broad campaigns produced better-quality leads after the initial learning period.

 

[Angela Johnson]

Carousels are still working nicely for me, especially when I need to explain several features or benefits. They seem to work better than a single static image for my particular audience.

 

[jtaylor]

I’ve had good results with simple UGC-style videos. They don't look overly polished, but they feel more natural and usually get people to stop scrolling.

 

[Jessecline]

One thing that helped me was stopping the habit of changing campaigns every day. I now give them enough time to collect useful data before deciding what needs to be changed.

 

[NicholasMercado7]

Advantage+ has been interesting for me. I was skeptical initially, but after testing it against a more manually controlled campaign, I found that it could perform well when the creative and tracking were solid.

 

[sschroeder754]

For me, creative testing has made the biggest difference. Sometimes changing the first three seconds of a video makes a bigger impact than spending hours adjusting audience settings.

 

[lvelazquez191]

I usually start with a small budget, test several creatives, and then put more money behind the combinations that show promising results. I try not to scale something aggressively before I know it's stable.

 

[dvasquez]

Broad targeting is definitely worth testing. I used to think I needed to define the audience as much as possible, but Meta's optimization seems to work better when I give it enough room in some campaigns.

 

[AmandaHall]

I’ve found that the offer matters just as much as the ad. A great campaign can still struggle if the landing page or offer doesn't give people a clear reason to take action.

 

[Rhonda Lane]

Video is working better for me than static images at the moment, particularly short videos that answer a specific problem. The opening hook seems to make a huge difference.

 

[Sandra Andrews]

I’ve been testing multiple angles rather than simply creating different versions of the same ad. For example, one focuses on the problem, another on the benefit, and another uses social proof.

 

[ElizabethJordan52]

My biggest improvement came after cleaning up the tracking. Before that, I was making decisions based on incomplete data. Once the tracking was reliable, it became much easier to understand which campaigns were actually working.

 

[bpage457]

I’m seeing decent results from a mix of broad targeting and fresh creatives. I don't make too many changes at once because then it's difficult to know what actually caused the performance change.

 

[Chloes Bush]

After testing different approaches, I’m focusing more on creative quality, broad testing, reliable tracking, and gradual optimization. I used to spend most of my time trying to find the perfect audience, but lately the creative and offer seem to have a much bigger impact on my results.