- Jun 24, 2026
- 5
- 20
Hi all,
I expected that restarting an old PPC campaign with identical settings would continue performing as before. Instead, every relaunch seems to produce different results.
No changes to keywords, ads, audiences, or budget yet the campaign behaves like it's brand new.
What factors could be causing this? Any tips for making campaign restarts more consistent?
I expected that restarting an old PPC campaign with identical settings would continue performing as before. Instead, every relaunch seems to produce different results.
No changes to keywords, ads, audiences, or budget yet the campaign behaves like it's brand new.
What factors could be causing this? Any tips for making campaign restarts more consistent?