[ahicks]

I often test multiple ad headlines and descriptions at the same time. Sometimes a small wording change improves the click-through rate more than I expect.

 

[abarnett889]

I usually review campaign performance once a week instead of checking it every few hours. This helps me avoid making emotional decisions based on limited data.

 

[Kelly Simmons]

I've found that increasing the budget alone doesn't always improve performance.

 

[bmoore540]

I always pay attention to conversion data instead of just clicks. A campaign with fewer clicks but better conversions is much more valuable than one with lots of traffic and no sales.

 

[aholland5145]

I've noticed that improving the landing page often has a bigger impact than changing the ad itself. Better page speed and clearer calls to action can increase conversions significantly.