I started with Google's Keyword Planner. It's free and gives you a good idea of search volume and competition. Great place to begin.
 
One thing that helped me was focusing on buyer intent instead of just high-volume keywords. It made a noticeable difference.
 
Don't ignore long-tail keywords. They often have lower competition and can convert much better than broad terms.
 
I recommend looking at what keywords your competitors are targeting. You can get some useful ideas from their campaigns.
 
Make sure you also spend time building a negative keyword list. It can save a lot of wasted ad spend.
 
I usually think about what my customers would actually type into Google instead of relying only on keyword tools.
 
If you're new to PPC, start with a small keyword list and expand it as you collect data.
 
Search intent is probably more important than search volume. A keyword with fewer searches but stronger intent often performs better.
 
Google's Search Terms report is really useful. It shows what people actually searched before clicking your ad.
 
Don't chase only high-volume keywords. Sometimes the expensive ones don't bring the best ROI.
 
Organizing keywords into tightly themed ad groups can improve both Quality Score and ad relevance.
 
I found YouTube tutorials on PPC keyword research surprisingly helpful when I was starting out.
 
Keyword research isn't something you do once. I review my campaigns regularly and keep refining the list.
 
If your budget is limited, focus on keywords that clearly show someone is ready to buy rather than just researching.
 
Looking through customer emails and FAQs can give you keyword ideas that tools might not suggest.
 
I always compare keyword suggestions from multiple tools instead of relying on just one source.
 
A/B testing different keyword groups has helped me discover opportunities I would have otherwise missed.
 
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