[TerriRose]

Your point about text ads outperforming visuals is something I’ve seen too. Simple messaging often beats polished creatives.

 

[Elizabeth Lawrence]

The biggest surprise for me was how much copy matters compared to targeting. This post reinforces that clearly.

 

[ksantiago393]

I like how you treated Facebook Ads like experiments instead of expecting immediate profits. That mindset saves a lot of money.

 

[Lindseyclarke]

The shift in Week 2 is powerful. Most people never realize that sounding “real” performs better than sounding “professional.”

 

[mmitchell959]

Your honesty about losing money first makes this very relatable. Almost everyone goes through that stage but few talk about it.

 

[cbrown]

I’ve had the same experience where one small change in wording completely changed the performance of an ad.