[lwatson160]

Hey everyone,


I’m currently running PPC ads and getting a decent number of clicks and leads, but the main problem is lead quality. A lot of people who contact me aren’t actually looking for the service I provide.


The campaign seems to be generating traffic, so I’m wondering where the problem really is. Could my ad targeting and keywords be attracting the wrong audience, or is the landing page not making my offer clear enough?


For those with PPC experience, what would you check first to figure out where the issue is?

 

[epalmer602]

I would check the keywords first. If the wrong people are clicking the ads, changing the landing page may not solve the main problem.

 

[DavidHall42]

Check your negative keywords. You may find some unrelated searches that are bringing low-quality leads.

 

[plynn]

One thing that helped me was tracking which keywords produced actual customers rather than just form submissions. Some keywords looked great based on conversions but produced very poor-quality enquiries.