[ryork870]

I’m currently using the Meta Pixel and wondering if adding Conversions API is really necessary.
Has anyone tried using both together, and did you notice any improvement in tracking accuracy or conversions?

 

[TerriCasey]

From my experience, Pixel + CAPI works better than relying on the Pixel alone. The main improvement I noticed was better event coverage rather than an immediate jump in conversions.

 

[JessicaWatts]

I added CAPI after using Pixel for a while. The main improvement was that Meta received more conversion events. I didn't see an overnight change in sales.