Great checklist. I'd also check if the site has ever received a manual action from Google. That's something many beginners overlook.
 
I made the mistake of trusting revenue without checking expenses. The site looked profitable until I discovered expensive content subscriptions eating up most of the income.
 
The "Why are you selling?" question has revealed some interesting stories for me. Honest sellers usually have no problem answering.
 
I've walked away from deals simply because the seller became defensive when I asked basic questions. Transparency builds confidence.
 
One lesson I learned is to check whether traffic is spread across many pages or depends on just one article. Diversified traffic is much safer.
 
I once bought an e-commerce site where 70% of the sales came from one product that was about to be discontinued. Lesson learned.
 
This is exactly why I never rush website purchases anymore. If a seller pressures you to decide immediately, that's usually a red flag.
 
I had a success story with an expired domain site. Bought it for under $1,000, cleaned up the backlink profile, added fresh content, and doubled the organic traffic within eight months.
 
Website buying has become much easier for me since I started using a checklist. It removes emotions from the process.
 
Excellent point about sustainability. A site with slower but stable growth is often a better investment than one that's exploding for unknown reasons.
 
I bought my first website for $300 and doubled the traffic in six months. Sold it for 5x what I paid. Due diligence made all the difference.
 
This is exactly why I never rush into a purchase anymore. One extra hour of research can save months of regret.
 
I also learned to ask for Search Console access. Screenshots don't tell the full story.
 
Great reminder. Too many buyers focus on revenue but ignore where that revenue actually comes from.
 
I passed on a website last month because the backlink profile looked suspicious. Reading this makes me feel like I made the right decision.
 
I made the opposite mistake—I ignored the backlinks because the income looked good. Traffic disappeared after a Google update.
 
I once got the answer, "I just don't enjoy running it anymore." Turned out to be an excellent purchase.
 
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